Foundations of Marketing, 1st Edition ©2025
Foundations of Marketing, published by Pearson, shows students how to create vibrant, interactive communities of consumers who make products and brands an integral part of their daily lives.
- Innovative customer-value framework for marketing fundamentals
- Revised to reflect major trends impacting contemporary marketing
- Illustrates how top companies use digital technologies
- Presents techniques to maximize customer engagement and shape brands
- Powerful Pearson MyLab® Course
Developed for today’s high school business student
This edition of a classic marketing text includes additional foundational instruction designed to help high school students succeed in college and careers
Renowned Authorship
The coauthors (Phillip Kotler, Gary Armstrong, and Sridhar Blasubramanin) are highly respected, award-winning leaders in the marketing industry.
Up-to-date Coverage of Current Topics
The esteemed authorship’s deep involvement in the marketing industry gives them special insight into today’s latest developments.
Comprehensive Program Components
The program features a Student Edition in both print and online formats, accompanied by online multimedia assignments, teacher resources, and a Gradebook for tracking student progress.
Premium Digital Resources
Digital student resources include engaging videos and interactive assignments on the Pearson MyLab® Platform.
Ignite Student Interest in the Marketing Industry
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Relatable Examples and Case Studies
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Appeal to Visual Learners
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Engage and Extend Learning
Relatable Examples and Case Studies
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Relevant Examples
- Highlight the marketing strategies of products and brands students use every day.
- Prompts students to consider their own ideas and impressions of marketing.
Appeal to Visual Learners
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Vivid photosVivid photos bring concepts to life.
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Charts and DiagramsInformation is frequently presented in charts, graphs, and diagrams.
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Easy-to-read DesignEasy-to-read design engages learners.
Engage and Extend Learning
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Chapter PreviewThe Chapter Preview gives context to the chapter.
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Stop and JotStop and Jot features combine critical thinking with writing practice.
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Real MarketingReal Marketing provides high-interest case studies of marketing success stories.
Access and Interact with Foundations of Marketing Content
Pearson MyLab® Overview
Tour the engaging features of the Pearson MyLab® learning platform.
Online platform for Your Foundations of Marketing CTE Curriculum
Pearson MyLab® gives every student personalized tools to succeed. The flexible, online experience combines unrivaled content, assessments, and customization. Each course has a foundation of interactive course-specific content that can be tailored and assigned as the teacher sees fit.
Additional Resources for Foundations of Marketing, 1st Edition
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Downloadable Teacher Resources
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Teacher’s Wraparound Edition
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Test Bank with TestGen®
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Visual Aid Presentations
Downloadable Teacher Resources
Download Teacher Resources
Teacher’s Wraparound Edition
This powerful teaching resource includes the full Student Edition with point-of-use teaching tips, discussion questions, projects, and instruction plans for Advanced, Less Advanced, Special Needs, and ELL students.
Download Teacher Resources
Test Bank with TestGen®
The Test Bank includes a bank with hundreds of questions in True/False, Multiple Choice, and Fill-in-the-Blank question types. The TestGen software automatically grades and randomizes questions and provides detailed reports.
Download Teacher Resources
Visual Aid Presentations
Download Teacher Resources
Frequently Asked Questions About Foundations of Marketing
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What topics are included in the Table of Contents?PART 1: MARKETING AND YOU
- What is Marketing?
- Marketing Careers
- The Professional Marketer
- Analyzing the Marketing Environment
- Evaluating Opportunities
- Understanding Consumer Buying Behavior
- Understanding Business Buying Behavior
- The Decision-Making Process
- Customer Value-Driven Marketing Strategy: Creating Value for Target Customers
- Products, Services, and Brands: Building Customer Value
- Developing New Products and Managing the Product Life Cycle
- Pricing: Understanding and Capturing Customer Value
- Marketing Channels: Delivering Customer Value
- Retailing and Wholesaling
- Integrated Marketing Communications Strategy
- Social Media and Digital Marketing
- Advertising, Publicity, and Public Relations
- Personal Selling and Sales Promotion
- Creating Competitive Advantage
- The Global Marketplace
- Sustainable Marketing: Social Responsibility and Ethics
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What grade levels is this text appropriate for?Grades 9-12
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What types of courses is this text best suited for?This program is designed for Introduction to Marketing or Marketing and Sales courses.
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What Student Resources are available?Available Student Resources include the print Student Edition and student access to the Pearson MyLab® course.
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What Teacher Resources are available?Available Teacher Resources include the print Teacher’s Wraparound Edition, teacher access to the Pearson MyLab® course, TestGen® Test Bank, and Visual Aid Presentations in PowerPoint® and Rise formats.
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What are the digital license options?Student digital access to Pearson MyLab® can be purchased for 1 or 6 years.
PEARSON, MYLAB, REVEL, Pearson Logo are trademarks owned and/or registered by Pearson plc and/or its affiliates. All other third party marks associated with these products are the property of their respective owners. Copyright in the works referenced herein is owned by Pearson Education, Inc. Pearson Education has control over the editorial content in these instructional materials.