Social Media Business Marketing

Introduce students to this in-demand field as they build foundational knowledge of social media technology and marketing principles. Cover platform basics and dive into marketing and advertising strategies for businesses on social media. Students will:

  • Learn how data and analytics can be used to optimize campaigns
  • Address trends and gain customers
  • Prepare for industry-recognized certification
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Social Media Business Marketing

Social Media Business Marketing for the High School CTE Classroom

Prepare students to apply their social media skills to business marketing.

Student-Centered Approach

Student-Centered Design

Based on decades of educational research, each course is designed to maximize student learning, motivation, and achievement. Utilize pedagogical concepts such as Understanding by Design, Growth Mindset, and Video and Project-based learning.

Engaging Instructional Experience

Interactive Learning

Engage students every step of the way with relevant content, interactives, videos, discussion boards, text-to-speech, language translations, projects, and more. It’s a learning experience students love.

Real-World Lens on Learning

Ready for the Real World

Students become career ready when they go beyond understanding concepts to applying them in real life. Through practical activities, students gain the skills they need for in-demand careers.

Preparing for Certification

Certification Prep

Social Media Business Marketing prepares students for success on the Social Media Strategist certification exam from PSI®. With course curriculum aligned to certification objectives, students get everything they need to excel on certification exams and earn resume-boosting credentials.

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Ignite a passion for learning and equip learners with social media marketing skills

  • Course Outline
  • Module Introduction
  • Interactive Instructional Design
  • Formative and Summative Assessments
  • Accessibility

Course Outline by Module

    • Module 1: Introduction to Social Media
    • Module 2: Social Media in Business Part I
    • Module 3: Social Media in Business Part II
    • Module 4: Social Media Strategy
    • Module 5: Social Media Campaigns
    • Module 6: Social Media Platforms
    • Module 7: Social Media Presentations and Blogs
    • Module 8: Social Media Risk, Reputation, and Crisis Management
    • Module 9: Social Media Advertising Part I
    • Module 10: Social Media Advertising Part II
    • Module 11: Social Media Metrics and Analytics
    • Module 12: Social Media Reporting and Optimization
Course Outline

Module Introduction

  • Module Introduction Video and Description
    Each module begins with an introductory video where the instructor sets the stage for topics and learning objectives for the upcoming module. The video is followed by a short description of the module content.
  • Module Learning Objectives
    Each module introduction includes the set of learning objectives for students to review prior to beginning instruction.
  • Polling Question
    Students engage with an interactive poll related to the upcoming module content. After completing the poll, students can see how their peers responded with a percentage breakdown of the results.
  • Introduce New Vocabulary
    The module introduction concludes with an interactive vocabulary matching activity, designed to familiarize students with words and concepts they will learn in the upcoming module.
Module Introduction

Interactive Instructional Design

  • Engaging Lesson Videos
    Each lesson begins with an instructional video from an expert educator, designed to grab students’ attention while addressing learning objectives.
  • Interactive Reading
    Each lesson video is followed by an interactive reading where students dive into new material with embedded interactives like hot spots, flip cards, slides, videos, and more!
  • Integrated Activities
    Activities are embedded purposefully between lessons and incorporate a variety of interactive tools for students to practice what they’ve learned.
  • Project-Based Learning
    End-of-module projects provide the opportunity for students to apply what they’ve learned to a real-world situation that they would encounter in the workforce.
Interactive Instructional Design

Formative and Summative Assessments

  • Concept Check
    Embedded concept checks include a variety of low-stakes activities, including short answer responses, matching, flashcards, and sorting.
  • Discussion-based Reflections
    Thought-provoking discussion prompts invite students to process and share their learning with their peers. Utilize your LMS discussion board or have students work in an individual course journal.
  • Short Answer Assignments
    Short answer assignments are included at the end of each module, providing an opportunity for students to analyze and apply their learning to a real-world situation. Students are supplied with a detailed assignment rubric, with clear expectations.
  • Module Quizzes
    Each module concludes with a quiz, assessing student understanding. Quizzes are auto-scored and the results report back to the teacher’s gradebook in their LMS.
  • Final Exam
    A comprehensive final exam assesses student skills and knowledge at the end of the course. The final exam is auto-scored and the results report back to the teacher’s gradebook in their LMS.
Formative and Summative Assessments

Accessibility

  • Text-to-Speech
    Audio features allow greater accessibility for students. Highlight any text within the course to have it read out loud, including image alt text.
  • Language Translations
    Translate any text within the course, including video transcripts, into 60+ languages. Additionally, many language translations can be read out loud using the text-to-speech feature.
  • Closed Captioning
    All videos within the course include closed captioning with the ability to access video transcripts and translate into 60+ languages.
  • Alternative Activities
    Alternative activities are embedded throughout lessons to meet accessibility standards and provide alternatives to the interactive activities in multiple choice format.
Accessibility

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Learn social media marketing skills.

Course Preview

Get a sneak peek into the course, featuring key learning highlights.

Digital Tour

Digital Tour

Experience the engaging instructional design and learn about system integrations.

Flexible System Integrations for Your CTE Program

Digital Courseware on Your LMS

Seamless Integration With Your LMS

CTE has never been more accessible with digital courses that integrate smoothly with your Learning Management System. Course materials are available anytime, anywhere, all in your familiar and convenient LMS.

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Additional Social Media Business Marketing Resources

  • Downloadable Instructors’ Guide
  • Course Syllabus
  • On-Demand Training

Downloadable Instructors’ Guide

The downloadable Instructors’ Guide includes answer keys for Reflections. Detailed grading rubrics are provided for Short Answer Assignments and Module Projects.

Downloadable Instructors’ Guide

Course Syllabus

The syllabus includes a high-level course overview, module overviews, and module learning objectives.



Downloadable Instructors’ Guide

On-Demand Training

An on-demand, self-paced teacher training course covers the fundamentals of implementing the curriculum.

Downloadable Instructors’ Guide

Frequently Asked Questions About Social Media Business Marketing

  • What modules are covered in this course?
    • Module 1: Introduction to Social Media
    • Module 2: Social Media in Business Part I
    • Module 3: Social Media in Business Part II
    • Module 4: Social Media Strategy
    • Module 5: Social Media Campaigns
    • Module 6: Social Media Platforms
    • Module 7: Social Media Presentations and Blogs
    • Module 8: Social Media Risk, Reputation, and Crisis Management
    • Module 9: Social Media Advertising Part I
    • Module 10: Social Media Advertising Part II
    • Module 11: Social Media Metrics and Analytics
    • Module 12: Social Media Reporting and Optimization
  • What grade levels is this text appropriate for?
    Grades 9–12
  • What types of programs is this course designed for?
    This program is designed for CTE Business/Marketing pathways or elective offerings.
  • Does this course align to any industry certifications?
    Yes. Social Media Business Marketing is designed specifically to prepare students for the Social Media Strategist certification exam from PSI.
  • Is this program available in print or digitally?
    Social Media Business Marketing is a robust, digital-only course ideal for virtual or blended learning.
  • What teacher resources are available?
    Teacher resources include the course syllabus, instructors’ guide, and digital courseware access. Additionally, an on-demand, self-paced teacher training course covers the fundamentals of implementing the curriculum.
  • Which Learning Management System (LMS) does this course integrate with?
    Digital courseware is delivered by LTI integration with the following Learning Management Systems: Canvas®, Schoology®, Blackboard®, Moodle®, AGILIX® Buzz®, D2L or Focalpoint.
  • What are the digital license options?
    Student digital access to Social Media Business Marketing can be purchased for 1 year.
  • How long does it take to complete the course?
    Social Media Business Marketing is designed to support a full-credit course and therefore may be used to support a semester- or year-long option. On average, this course requires 80 instructional seat-time hours, equating to roughly 3–4 lessons per week. Teachers can make course customizations if desired to meet specific needs.
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