Business Essentials, 1st Edition © 2025
In Business Essentials, published by Pearson, students embark on a comprehensive journey to explore the vast landscape of business. Written in an engaging and accessible style, the text covers key topics for understanding the world of business, including economics, marketing, management, finance, entrepreneurship, and ethics.
- Revised for High School Students
- Real-world examples and case studies
- Unique perspectives on effective management, marketing, and strategic planning
- Powerful Pearson MyLab® Platform
Teach business concepts and skills from a variety of perspectives
This text takes a unique approach of teaching from the lens of an employee, an employer, a consumer, and an investor.
Foundational Business Concepts
Students are provided with a solid foundation in fundamental business concepts, such as entrepreneurship, marketing, finance, management, and economics.
Real-World Relevance
The text incorporates real-world examples and case studies from businesses students know and use, making the subject matter more relevant and engaging for students.
Global Perspective
Introduce students to the global nature of business, covering topics such as international trade, globalization, and cultural differences in business practices.
Ethical Awareness
Addresses ethical considerations in business, teaching students about corporate social responsibility, ethical decision-making, and the importance of integrity in business dealings.
Boost student interest with current, relatable topics, a highly-visual design, and engaging features.
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Fully up-to-date
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Engage & Extend Learning
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Visually Engaging
Fully up-to-date
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Updated Case StudiesCase Studies feature recent events.
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COVID-19 ImplicationsExplore the economic fallout of the COVID-19 pandemic.
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Global TrendsHighlight the most current trends in globalization.
Engage & Extend Learning
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What’s in it For MeWhat’s in it For Me connects the topic to students life.
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Stop and JotStop and Jot features combine critical thinking with writing practice.
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Check Your UnderstandingCheck Your Understanding provides a periodic review of student comprehension.
Visually Engaging
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Photos and ImageryVivid photos are included throughout each chapter.
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Charts, Graphs, and DiagramsInformation is frequently presented in charts, graphs, and diagrams.
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Student-friendly DesignEasy-to-read design appeals to visual learners.
Access and Interact with Business Essentials Content
Program Overview
See how the curriculum covers key topics that prepare students to enter the world of business.
Pearson MyLab® Overview
Tour the engaging features of the Pearson MyLab® learning platform
Online Platform for Your Business Essentials CTE Curriculum
Pearson MyLab® gives every student personalized tools to succeed. The flexible, online experience combines unrivaled content, assessments, and customization. Each course has a foundation of interactive course-specific content that can be tailored and assigned as the teacher sees fit.
Additional Resources for Business Essentials, 1st Edition
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Downloadable Teacher Resources
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Teacher’s Wraparound Edition
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Pearson MyLab®
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Test Bank with TestGen®
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Visual Aid Presentations
Downloadable Teacher Resources
Teacher’s Wraparound Edition
This powerful teaching resource includes the full Student Edition with point-of-use teaching tips, discussion questions, projects, and instruction plans for Advanced, Less Advanced, Special Needs, and ELL students.
Pearson MyLab®
Test Bank with TestGen®
The Test Bank includes a bank with hundreds of questions in True/False, Multiple Choice, and Fill-in-the-Blank question types. The TestGen software automatically grades and randomizes questions and provides detailed reports.
Visual Aid Presentations
Classroom presentations in PowerPoint® and Rise formats present Key Terms, Lesson Objectives, and Scenario-Based activities.
Frequently Asked Questions About Business Essentials
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What topics are included in the Table of Contents?Part 1: The Contemporary Business World
- The US Business Environment
- Understanding Business Ethics and Social Responsibility
- Entrepreneurship, Business Ethics and Social Responsibility
- Understanding the Global Context of Business
Part 2: Managing the Business- Managing the Business
- Organizing the Business
- Operations Management and Quality
Part 3: Getting Ready for Success- Career Planning
- Writing Skills For Employment
- Role of Digital Citizenship
- Employee Behavior and Motivation
Part 4: People in Organizations- Leadership, Decision Making and Risk Management
- Human Resource Management and Labor Relations
- Marketing Processes and Consumer Behavior
Part 5: Principles of Marketing: Building Relationships with Customers for Competitive Advantage- Developing and Pricing Products
- Distributing and Promoting Products
- Information Technology (IT) for Business
- Money Matters
Part 6: The Financial System and Issues in Financial Management- Managing Business Finances
- Financial Literacy for Success
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What grade levels is this text appropriate for?Grades 9-12
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What types of courses is this text best suited for?This program is designed for Introduction to Business Management, Marketing and Finance courses.
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What Student Resources are available?Available Student Resources include the print Student Edition and Pearson MyLab® Business Essentials Student Access.
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What Teacher Resources are available?Available Teacher Resources include the print Teacher’s Wraparound Edition, Pearson MyLab® Business Essentials Teacher Access, Test Bank with TestGen®, and Visual Aid Classroom Presentations in PowerPoint and Rise formats.
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What are the digital license options?Student digital access to Pearson MyLab® can be purchased for 1 or 6 years.
PEARSON, MYLAB, REVEL, Pearson Logo are trademarks owned and/or registered by Pearson plc and/or its affiliates. All other third party marks associated with these products are the property of their respective owners. Copyright in the works referenced herein is owned by Pearson Education, Inc. Pearson Education has control over the editorial content in these instructional materials.