Entrepreneurship and Small Business
This course covers essential aspects of entrepreneurship, including management, finances, and marketing. Students gain practical insights and experience by putting themselves in the role of an entrepreneur. Students will:
- Explore traits of successful entrepreneurs and effective business management
- Learn how to hire employees and create a positive company culture
- Understand financial management and marketing strategies for products and services
- Prepare for industry-recognized certification
Entrepreneurship and Small Business Course for the High School CTE Classroom
Prepare students to apply their entrepreneurial skills to business careers.
Student-Centered Design
Based on decades of educational research, each course is designed to maximize student learning, motivation, and achievement. Utilize pedagogical concepts such as Understanding by Design, Growth Mindset, and Video and Project-based Learning.
Interactive Learning
Engage students every step of the way with relevant content, interactives, videos, discussion boards, text-to-speech, language translations, projects, and more. It’s a learning experience students love.
Ready for the Real World
Students become career ready when they go beyond understanding concepts to applying them in real life. Through practical activities, students gain the skills they need for in-demand careers.
Certification Prep
This course prepares students for the Entrepreneurship and Small Business (ESB) certification exam from Certiport®. With course curriculum aligned to certification objectives, students get everything they need to excel on certification exams and earn resume-boosting credentials.
Prepare students for the Entrepreneurship and Small Business Certification
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Course Outline
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Module Introduction
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Interactive Instructional Design
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Formative and Summative Assessments
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Accessibility
Course Outline by Module
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- Module 1: Entrepreneurship and Business Ownership
- Module 2: The Entrepreneur
- Module 3: Opportunity Recognition
- Module 4: Business Plans and Intellectual Property
- Module 5: Marketing
- Module 6: Sales
- Module 7: Production and Distribution
- Module 8: Financial Management
Module Introduction
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Module Introduction Video and DescriptionEach module begins with an introductory video where the instructor sets the stage for topics and learning objectives for the upcoming module. The video is followed by a short description of the module content.
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Module Learning ObjectivesEach module introduction includes the set of learning objectives for students to review prior to beginning instruction.
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Polling QuestionStudents engage with an interactive poll related to the upcoming module content. After completing the poll, students can see how their peers responded with a percentage breakdown of the results.
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Introduce New VocabularyThe module introduction concludes with an interactive vocabulary matching activity, designed to familiarize students with words and concepts they will learn in the upcoming module.
Interactive Instructional Design
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Engaging Lesson VideosEach lesson begins with an instructional video from an expert educator, designed to grab students’ attention while addressing learning objectives.
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Interactive ReadingEach lesson video is followed by an interactive reading where students dive into new material with embedded interactives like hot spots, flip cards, slides, videos, and more!
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Integrated ActivitiesActivities are embedded purposefully between lessons and incorporate a variety of interactive tools for students to practice what they’ve learned.
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Project-Based LearningEnd-of-module projects provide the opportunity for students to apply what they’ve learned to a real-world situation that they would encounter in the workforce.
Formative and Summative Assessments
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Concept CheckEmbedded concept checks include a variety of low-stakes activities, including short answer responses, matching, flashcards, and sorting.
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Discussion-based ReflectionsThought-provoking discussion prompts invite students to process and share their learning with their peers. Utilize your LMS discussion board or have students work in an individual course journal.
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Module QuizzesEach module concludes with a quiz, assessing student understanding. Quizzes are auto-scored and the results report back to the teacher’s gradebook in their LMS.
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Final ExamA comprehensive final exam assesses student skills and knowledge at the end of the course. The final exam is auto-scored and the results report back to the teacher’s gradebook in their LMS.
Accessibility
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Text-to-SpeechAudio features allow greater accessibility for students. Highlight any text within the course to have it read out loud, including image alt text.
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Language TranslationsTranslate any text within the course, including video transcripts, into 60+ languages. Additionally, many language translations can be read out loud using the text-to-speech feature.
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Closed CaptioningAll videos within the course include closed captioning with the ability to access video transcripts and translate into 60+ languages.
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Alternative ActivitiesAlternative activities are embedded throughout lessons to meet accessibility standards and provide alternatives to the interactive activities in multiple choice format.
Explore Entrepreneurship and Small Business content to promote learning
Course Preview
Get a sneak peek into the Entrepreneurship and Small Business course, featuring key learning highlights.
Digital Tour
Experience the engaging instructional design and learn about system integrations.
Flexible System Integrations for Your Entrepreneurship and Small Business CTE Program
Seamless Integration With Your LMS
CTE has never been more accessible with digital courses that integrate smoothly with your Learning Management System. Course materials are available anytime, anywhere, all in your familiar and convenient LMS.
Additional Entrepreneurship and Small Business Resources
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Downloadable Instructors’ Guide
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Course Syllabus
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On-Demand Training
Downloadable Instructors’ Guide
Course Syllabus
The syllabus includes a high-level course overview, module overviews, and module learning objectives.
On-Demand Training
Frequently asked questions about Entrepreneurship and Small Business
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What modules are covered in this course?
- Module 1: Entrepreneurship and Business Ownership
- Module 2: The Entrepreneur
- Module 3: Opportunity Recognition
- Module 4: Business Plans and Intellectual Property
- Module 5: Marketing
- Module 6: Sales
- Module 7: Production and Distribution
- Module 8: Financial Management
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What grade levels is this text appropriate for?Grades 9–12
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What types of programs is this course designed for?This program is designed for CTE Business pathways or elective offerings.
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Does this course align to any industry certifications?Yes. Entrepreneurship and Small Business prepares students for the Entrepreneurship and Small Business (ESB) certification exam from Certiport®.
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Is this program available in print or digitally?Entrepreneurship and Small Business is a robust, digital-only course ideal for virtual or blended learning.
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What teacher resources are available?Teacher resources include the course syllabus, instructors’ guide, and digital courseware access. Additionally, an on-demand, self-paced teacher training course covers the fundamentals of implementing the curriculum.
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Which Learning Management System (LMS) does this course integrate with?Digital courseware is delivered by LTI integration with the following Learning Management Systems: Canvas®, Schoology®, Blackboard®, Moodle®, AGILIX® Buzz®, D2L or Focalpoint.
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What are the digital license options?Student digital access to Entrepreneurship and Small Business can be purchased for 1 year.
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How long does it take to complete the course?Entrepreneurship and Small Business is designed to support a full-credit course and therefore may be used to support a semester- or year-long option. On average, this course requires 80 instructional seat-time hours, equating to roughly 3–4 lessons per week. Teachers can make course customizations if desired to meet specific needs.